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Here at Magic Cabin HQ we’re definitely in support of an emerging movement branded The Genius of Play.

Has your family jumped into the fray? (Or should we say jumped out of the fray?) Are you rethinking your family’s over-scheduled, over-budgeted, exhausting schedule of lessons/team sports/tutors/enrichment/competitions? Do you wax sentimental over your own faraway childhood when everything was simpler and the kids just played?

Yeah, same here.

We’re delighted to see recent supporting data that urges parents towards open-ended, free and imaginative play for their children…just to see where it may lead.

Which may be nowhere.
Or may lead to something very interesting!

Open-ended imaginative play is where kids are free to dream, to experiment with new ideas, to examine their fears, and so much more. Play even builds teamwork and leadership skills. In a nutshell, imaginative, free and open-ended play is what Magic Cabin is all about–and always has been. #yaytoplay

We watch our kids grow, marveling at how fast they develop language skills, move through clothing and toys, experiment (or not) with foods, and the list goes on. Plenty of families go through the tutu trials and the chicken nugget decade. What we don’t always see on the surface are the ways in which the brain develops, and muscles gain strength, and emotions develop. Play supports all of this behind-the-scenes work in so many ways.

A child’s work is to play!

Scan below for a (very) general guideline of developmental building blocks, and toys and games that support healthy, happy kids. Magic Cabin is proud to design and carry toys and games that beautifully illustrate every one of these developmental categories. Take a peek with your children, and as always, we’d love to hear from you.

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Cognitive Growth with stacking objects

Cognitive growth refers to gross and fine motor skills and brain development, which happens at lightening speed from birth to about age three. Think about building and stacking toys, for example.


Communication begins with close observation. “Simon Says” is a classic game that combines listening and teamwork.


Creativity is among the most highly prized skills of our future movers & shakers, and creativity begins early, but can also be squashed early. Imaginative play such as dress up and drawing are activities that help develop curious and creative minds across a spectrum of interests.

Emotional Development

Emotional development happens when kids are able to express their feelings, and pretend play allows kids to role-play confusing feelings by approaching them from the safety of another “skin.”

Physical Play

Physical play is traditionally what we think of when we think of childhood–there may be no greater joy than running, jumping, and skipping with abandon. It feels wonderful. It’s good for body, mind, and spirit–no argument! The absence of physical play may also contribute to childhood obesity, which arguably leads to adult obesity. This is not new territory and the statistics are frightening. The very best conclusion to this paragraph is that physical play is 100% free!

Social Connections

Social connections are one of the strongest pillars of a healthy life. Human beings are social creatures and we need connection! Start kids early with games like tag, playing pretend house, and family game night to build strong bonds.

Check out this heartwarming PSA about play:

and then click in to see how The Genius of Play site geniusly addresses this at Trust us, you’ll go down a fascinating rabbit hole and in this case, be glad for it!

Tue Sep 29 16:38:20 EDT 2020